Who We Are
We Work Differently
When it comes to residential or commercial flooring, not all suppliers and installers are created equal. As a second-generation flooring company, our focus has always been on you, the customer — taking the time to help you find what flooring solution is best for you and your needs, that works well in your space, and provides the lasting value you deserve. We’re in this business to make our customers happy. That’s why from flooring selection to installation, we pride ourselves on ensuring the process is easy, straightforward, and never confusing or frustrating.
We think you’ll find that we work differently than impersonal big box stores.
We offer a full-service flooring experience, beginning with an in-home consultation, listening to your needs, and sharing ideas and options from trusted flooring manufacturers. As one of the few flooring contractors in Southeastern Wisconsin that employ our own team of CFI professionally certified installers, we do not subcontract our work. We never cut corners at your expense, holding ourselves accountable from your project’s beginning to end and always putting your satisfaction above all else. When you’re happy, we’re happy. And, if you’re not completely satisfied, we’ll make it right. It’s that simple.
Amazing Work
"Amazing work. They pay attention to detail and they are very professional and clean. Highly recommend them for any flooring."
-Alysa
What We Do
Our Expertise
We bring over 25 years of flooring experience to every consultation, every selection, and every installation. We’re equipped with the expertise to help you problem-solve a space, inspire a new look and feel, or revive a much-loved room, and know we’re your partners in the process. We proudly use and install flooring from the most respected manufacturers in the industry. From hardwood options to luxury vinyl to carpet, we offer a wide selection of time-honored to trend-setting flooring materials.
How We Do It
Our Process
Every project begins with an in-home consultation. Seeing your area up close is the best way to understand your needs, take accurate measurements, and discuss ideal material types and options. After our initial in-home consultation, we’re happy to meet again to view different samples, or, if you’d prefer, we’ll send you samples, and you can select them at your leisure. We know timeliness is important, so once you’ve made your selection, we provide an estimate within 24 hours. Typically, we schedule installation 2-3 weeks after ordering. And, since we never subcontract your installation, you can rest assured our installation team takes pride in their craftsmanship, making your satisfaction their top priority.